Precious Earth jewelry is promoting throughout its activity the sustainable jewelry concept. “Our goal is to make jewelry that is as beautiful on the inside as it is on the outside ” they say. I declare myself an enthusiastic of this idea and I will expand it for you too.
By supporting consciousness and transparency in the jewelry trade, jewelry producers such as Precious Earth also support the economic independence of the people in Namibia, Botswana, and other gem mining countries. The jewelry producers offer unemployed local habitats jobs and trainings in the cutting gems industry and the chance of a better future for their families.
Renowned designer Robert Pelliccia has designed the recently Endangered Species collection that marks the launch of Precious Earth as part of the Kari Feinstein’s Golden Globes Style Lounge. Beautiful creations in my opinion that also raise awareness for the continent of Africa . Take a look and convince yourself:
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